IRONMAN Foundation and Boardwalk Beach Resort Team Up with Boys and Girls Club and Pan-Florida Challenge to Feed Hungry Kids

November 1, 2017

Backpack project part of $48,000 in charitable giveback at 2017 IRONMAN Florida

TAMPA, Fla. (November 1, 2017) – The IRONMAN Foundation® will provide youth backpacks and a $3,000 grant sponsored by Boardwalk Beach Resort Hotel & Convention Center to the Boys & Girls Clubs of Bay County for Pan-Florida Challenge Power Packs to feed hungry children enrolled in its after-school programs. In addition, The IRONMAN Foundation will distribute more than $48,000 in grant funding to nonprofit groups and initiatives in the greater Panama City Beach area in conjunction with the 2017 IRONMAN Florida triathlon taking place on Saturday, November 4.

“We are excited about this new partnership and what it means for our club kids,” said Hank Hill, Chief Executive Officer of the Boys & Girls Clubs of Bay County. “Many of our club kids come from either single parent homes or homes where they receive free or reduced lunches in schools. This program will extend help over the weekend when the kids may really need it the most.”

Through the generosity of Boardwalk Beach Resort Hotel & Convention Center, Pan-Florida Challenge (PFC) will use its $3,000 grant to provide 600 PFC Power Packs to hungry children enrolled in the after-school programs at the Boys & Girls Clubs of Bay County. PFC Power Packs contain 13 kid-friendly, nutritious, shelf-stable meals that meet or exceed the USDA recommendations for calories, carbohydrates, and protein for kids. The PFC Power Packs will feed 150 children over the weekends for four weeks.

“Childhood hunger is an underappreciated tragedy in the United States today. One in four children go hungry in Bay County. Pan-Florida Challenge is delighted and humbled to be working with The IRONMAN Foundation, Boardwalk Beach Resort, and the Boys & Girls Club of Bay County to help these kids in need,” said Jeri Goetz, Executive Director of the Pan-Florida Challenge.

“As a long-standing supporter of the Boys & Girls Clubs of Bay County, Boardwalk Beach Resort is honored to help feed children in our community,” said Mike Greer, Vice President of Royal American Hospitality. “We are thankful to The IRONMAN Foundation for recognizing the need for nutritious meals and snacks and their organization of this initiative.”

Continuing the “We’ve Got Your Back(pack)” program launched in April of this year, volunteers at The IRONMAN Foundation booth inside the IRONMAN Village will also prepare backpacks for local children served by the Boys & Girls Clubs of Bay County. Backpacks provided by Travelway Group International will include school supplies and sunscreen provided by Walmart, water bottles from Gatorade, healthy snacks from Clif Bar and inspirational notes written by IRONMAN athletes.

The IRONMAN Foundation Community Fund provides community and volunteerism grant opportunities to non-profit organizations where IRONMAN events are held. This year’s grant funding brings the total giveback to more than $650,000 in the Panama City Beach region. In 2017, The IRONMAN Foundation will distribute more than $1.5 million in grant funding to support the needs of IRONMAN race communities across North America.

“It’s an honor and privilege to support so many Panama City Beach community organizations and their incredible work,” said Sarah Hartmann, Community Relations Manager for The IRONMAN Foundation. “Together we are creating a lasting and tangible impact. We are especially grateful for the opportunity to partner with Boardwalk Beach Resort Hotel & Convention Center and Pan Florida Challenge to support the children served by Boys & Girls Clubs of Bay County. On behalf of all IRONMAN athletes, we want the kids to know that we’ve got your back!”

For more information on IRONMAN and The IRONMAN Foundation, please visit www.ironman.com and www.ironmanfoundation.org. For media related inquiries, please contact press@ironman.com.


About The IRONMAN Foundation

The IRONMAN Foundation® creates positive, tangible change in IRONMAN race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through IRONMAN Foundation programs to more than 6,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN athletes are powerfully linked to the community and together we leave the IRONMAN legacy behind in our race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Your Journey Your Cause, and Women For Tri, visit www.ironmanfoundation.org.

About Boardwalk Beach Resort Hotel & Convention Center

Boardwalk Beach Resort Hotel and Convention Center, a Royal American property, lives up to its name with the area’s largest private beach and signature boardwalk. With two hotel buildings, totaling 320 rooms, three restaurants, two pools, and the area’s only beach-front convention center – guests can enjoy sun-filled days and comfortable nights all at an affordable rate. To learn more visit www.BoardwalkBeachResort.com.

About Boys & Girls Club of Bay County

The Boys & Girls Clubs of Bay County is a non-profit youth development program for school aged children between the ages of 6 and 18. For over 50 years, the Club has been providing life enhancing programs designed around three priority outcomes; Academic Success, Healthy Lifestyles, and Good Character and Citizenship. For more information about the Boys & Girls Clubs of Bay County, please visit www.bgcbayfl.org or call 850.763.2076.

About Pan Florida Challenge

Pan-Florida Challenge is committed to ending childhood hunger in Florida. Since 2014, the organization has raised funds to provide more than 3 million meals for hungry children across eight Florida counties. Through the proprietary PFC Power PackTM weekend meals program, enough nutrition to meet or exceed USDA recommendations for the weekend is put into the kids’ backpacks on Fridays. PFC is currently feeding 2,500 children at 35 elementary schools and aftercare sites in eight Florida counties: Collier, Glades, Hendry, Highlands, Lee, Palm Beach, Okeechobee, and St. Lucie.

Our primary fundraising event each year is the Pan-Florida Challenge Ride for Hungry Kids, a charity bike ride featuring five routes each March. Riders, sponsors, and volunteers are encouraged to participate in the Pan-Florida Challenge Ride for Hungry Kids. To learn more about the organization or the ride, please visit: www.panfloridachallenge.org. 


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN®70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.