KINeSYS Partners with Canada’s Mountain Equipment Co-Op
April 29, 2019
North America’s leader in active suncare, KINeSYS Performance Sunscreen, is expanding its retail network in Canada through a partnership with MEC (Mountain Equipment Co-op).
KINeSYS CEO Lisa Heggie states, “We are delighted to be partnering with MEC, Canada’s foremost retail co-operative for outdoor gear. Not only is MEC the go-to destination for equipment, they’re also experts in the field, providing their loyal member base with invaluable knowledge and inspiration.”
KINeSYS has long been considered a leader in active sun protection for North America and around the world. However, the company’s new owners have realized previously untapped potential in partnerships with some of North America’s more well-recognised retail outdoor brands.
“Our strategy since re-launching the KINeSYS brand in 2017 has been to adopt a sustainable business model and grow our brand by partnering with some of the outdoor industry’s most well-respected brands,” says Heggie. “By growing our network with specialized bricks-and-mortar retail partners like MEC, we are reinforcing the reputation of KINeSYS as a leader in performance sunscreen for outdoor enthusiasts.”
By strengthening their Canadian and North American retail partner network, KINeSYS ensures its continued commitment to manufacturing its products in Vancouver, Canada, whilst also benefitting from the in-store opportunity to educate customers on the KINeSYS difference and the importance of sun protection.
MEC is Canada’s go-to retailer for outdoor gear, supporting outdoor activities like camping, snow sports, watersports, cycling, climbing, hiking, running, yoga and more. Their high-quality apparel and equipment are partnered with expert advice and inspiration from their experienced retail staff, who are outdoor enthusiasts themselves. With over 5 million members across the country, MEC is Canada’s largest consumer co-operative and a strong backer of community initiatives supporting outdoor recreation and conservation.
“MEC’s values of conservation and sustainability strongly align with ours at KINeSYS,” says Heggie. “We are proud to partner with a company who are not just experts in their industry, but who are committed to supporting Canadian made products”.
Across its 23 retail outlets and online store, MEC customer can expect to find a range of KINeSYS spray sunscreens as well as the newly-launched, reef-safe, and 100% natural SPF 30 Clear Zinc – a favourite amongst surfers, divers and other water sports enthusiasts.
The KINeSYS range will be available instore and online with MEC from late April 2019.
About KINeSYS Performance Sunscreen
KINeSYS Performance Sunscreen is a Canadian sunscreen manufacturer and leader in the active suncare category. For 20+ years the KINeSYS range of sunscreens have been loved by active individuals and families around the globe. KINeSYS is committed to manufacturing high-quality performance products, and proudly manufactures its products in Vancouver. Available through speciality Retail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com, www.kinesyactive.ca, and www.kinesysactive.com.au.
CEO / WILC Healthcare Inc.
1.888.546.3797 ext 710