KINeSYS Partners with The Running Room
May 14, 2019
Illustrating their continued commitment to growing strong retail partnerships across North America, KINeSYS Performance Sunscreen has announced its latest partnership, with Canadian retail running specialist, The Running Room.
Founded in 1984, The Running Room has become one of Canada’s leading running shoe retailers, with nearly 100 retail outlets across Canada and the United States, as well as its own online store. Founded by John Stanton and still family-owned, The Running Room has grown from a one-room enterprise to one of the country’s most highly respected running apparel outlets.
“The Running Room is a brand run by runners, for runners,” says KINeSYS CEO Lisa Heggie. “We’re proud runners at KINeSYS and our aim is to raise awareness of sun protection within the running community. We’ve developed a range of performance sunscreens particularly well-suited to runners and are delighted to partner with The Running Room to further our mission of enhanced sun safety awareness among runners.”
The Running Room’s reputation is built on high-quality product, paired with innovation and expert advice. Each of The Running Room’s team members are runners themselves and embrace the philosophy that “if you’re out there running on the same roads as the customers, you can better relate to them.” The company’s range of functionable, fashionable products at reasonable prices will now boast KINeSYS Performance Sunscreen’s popular SPF 50 Fragrance Free 120ml sunscreen. This sunscreen has been developed specifically with runners in mind and was voted an Editor’s Choice by Runner’s World USA in 2018.
Lisa Heggie, company CEO commented, “Having our SPF 50 Fragrance Free Spray Sunscreen recognised by Runner’s World is tremendous. The Editorial Team particularly liked the fast-drying properties of our oil and alcohol-free sunscreen.”
The lightweight spray sunscreen is non-greasy and fast-drying, overcoming runner’s key concerns when it comes to wearing sunscreen. The broad spectrum, SPF 50 coverage means that runners can sweat as normal, and don’t have to worry about overheating or having sunscreen run into their eyes.
KINeSYS has been dedicated to increasing the use of sunscreen amongst runners and other outdoor enthusiasts both through education and partnerships which help to spread the message of the importance of sun protection. Partnerships with retail outlets such as The Running Room help the brand to further that message by connecting consumers, face-to-face, with experts in the industry.
KINeSYS SPF 50 Fragrance Free 120ml spray sunscreen will be available in store and online with The Running Room from late April 2019.
About KINeSYS Performance Sunscreen
KINeSYS Performance Sunscreen is a Canadian sunscreen manufacturer and leader in the active suncare category. For 20+ years the KINeSYS range of oil-free, alcohol-free and preservative-free sunscreens have been loved by active individuals and families around the globe. KINeSYS is committed to manufacturing high-quality performance products, and proudly manufactures its products in Vancouver. Available through speciality Retail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com, www.kinesyactive.ca, and www.kinesysactive.com.au.
CEO / WILC Healthcare Inc.
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