Mascot Sports Acquires 28-Year Old Southern California Half Marathon, Relaunches Saturday, January 12 as Irvine Half Marathon

January 10, 2019

Oakland, CA (January 10, 2018) – Mascot Sports, a leader in one-of-a-kind endurance sports experiences, acquired the 28-year old Southern California Half Marathon and will relaunch the local favorite as the Irvine Half Marathon on Saturday, January 12.  The newly-branded edition will also include a 5K event and honor many of the longtime race’s traditions. It will also include new experiential components that celebrate the active lifestyle and build community, hallmarks of every Mascot event.

“Not only do we want to bring the City of Irvine’s identity to this event, but showcase the perfect conditions of a Southern California January to the masses,” said Mascot Sports Founder and CEO, Ryan Dawkins. “It has historically been a hyper-local event, so we’re looking to put Irvine on the national event map and create a runner’s vacation in winter months.”

The beautiful, flat course will guide runners through community parks, the San Diego Creek, and the gorgeous tree-lined streets of Irvine before finishing at the Mike Ward Park.

Post race, for the first time in the event’s history, runners will celebrate at the KONA Brewing Finish Line Festival with a local collection of live music, food and KONA’s best brews. The festival celebration is open to the public and locals can come to cheer on the runners, experience Irvine hospitality and celebrate everything Orange County has to offer.

“Like every Mascot event, we’re looking to bring the runner experience to life and include some of the community’s most-loved locals to join us and celebrate the best of Irvine,” said Dawkins.

A new sponsor for the 2019 edition is Nuun, the Official Hydration Partner for Mascot Racing. Nuun will be on course to keep runners fueled with their electrolyte enhanced beverage options.

The Irvine Half will be the first event of the Mascot Sports 2019 slate which also includes the Livermore Half Marathon, Bay Bridge Half Marathon, Oaktown Half Marathon, Oakland Turkey Trot, and more.

For more information and registration, visit the official Irvine Half website and follow along with the event on Facebook and Instagram.

About Mascot Sports

Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through brands, athletes and events. Based in Oakland, Mascot Sports was founded in 2017 by veteran endurance sports executive and competitive triathlete Ryan Dawkins, also the recipient of Acquisition International’s 2015 Business Excellence Award for “Best CEO in the Events Sector.” Mascot represents brands, event properties and athletes in the areas of sales, sponsorship, marketing, digital media and strategic consulting. Current programs include: Warner Bros’ Wonder Woman Run Series, Livermore Valley Half Marathon, Irvine Half Marathon and the Fast Freddie Challenge in partnership with 4-Time U.S. National Road Race Champion, “Fast” Freddie Rodriguez. For more information, please visit: mascotsports.com.