This episode of the Endurance Sportswire podcast is a little bit different. As you know, one of, if not the biggest event in Triathlon, the IM World Championships in Kona, HI, takes place in a few short weeks.
Over the years, I’ve had a lot of colleagues ask me if I was going to be there for work. But I’ve always struggled to figure out how to justify the travel and expense being that it’s not a trade show and I’m not a sponsor. I’m a bit of a stickler when it comes to monitoring my expenses, and I wasn’t really sure what the payoff would be, other than a great trip to Hawaii.
In today’s episode we will be speaking with Rob Klingensmith, VP of Media and Marketing at Active Network to find out specifically what happens behind the scenes and how you get business done at one of the triathlon’s most iconic events.
If you are itching to go to Kona and need to convince your boss, or you are already heading over there and want to be prepared to get business done, this is the episode for you.
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