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May 3, 2020
Runners Participate in the First-Ever Virtual DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events
PITTSBURGH (May 3, 2020) – Pittsburgh runners proved that they are truly made of STEEL this weekend as thousands took on their virtual DICK’S Sporting Goods Pittsburgh Marathon weekend events. While social distancing left runners without the physical and motivational support they’ve come to expect on race weekend, they took...
May 3, 2020
Zach Bitter, World Record 100Mile Treadmill attempt, on SFuels
SFuels LLC is honored and excited to announce that Zach Bitter has been preparing for, and is now ready to attempt to break the current 100 Mile Treadmill World Record. As the current track 100 mile, and 12-hour world record holder Zach has turned his attention to the treadmill world...
May 3, 2020
TrainingPeaks Announces the 2020 Endurance Coaching Summit Will Be Hosted Virtually and Free to Attend
Boulder, Colo., May 3, 2020 — TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced that the 2020 Endurance Coaching Summit (ECS) will be hosted virtually this year, and is completely free. The Endurance Coaching Summit returns on Nov 17th-19th for...
May 1, 2020
TerraTrike debuts the all-new Rambler – a wider tracking, more capable gravel adventure trike
GRAND RAPIDS, Mich. — From your favorite paved trail to a variety of terrains, the new Rambler by TerraTrike is the fastest, most capable and comfortable all road trike ever made. The new Rambler gets a more athletic stance to improve stability and dynamic handling over mixed surfaces. The frame is...
May 1, 2020
Alanic Launches 7-7-7 PPE Program Successfully
Established in 2006, and owned by Dioz Group, Alanic Activewear is one of the fastest growing running and endurance clothing brands used all around the world by more than 20,000 Races. Alanic wants to help the running community take extra precaution in what used to be simple everyday activities. We understand...
May 1, 2020
Wahoo Shred Sessions Aim to Unite Mountain Bikers on Zwift During Uncertain Times
ATLANTA, May 1, 2020 -- With many trails closed, and athletes choosing to ride indoors in order to more easily maintain social distance, Wahoo has decided to help mountain bikers connect with some of the sport’s biggest stars through the Wahoo Shred Sessions series. The Wahoo Shred Sessions will kick off...
May 1, 2020
Challenge Family partners with Blerter
Blerter and CHALLENGE FAMILY are pleased to announce that they will be partnering to increase awareness and adoption of best practice operational standards for triathlons that are part of the legendary CHALLENGE FAMILY global series, with Blerter's leading event delivery platform for sports - strengthening franchise operational readiness and continuing CHALLENGE FAMILY's long tradition of delivering world class...
May 1, 2020
HOKA ONE ONE Prep Program – Summer Mile Club – to Ignite Youth Running with Early 2020 Launch on AthleticNET
Portland, OR (May 1, 2020) — Registration for the HOKA ONE ONEÒ Summer Mile Club, presented by AthleticNET, is now open. The program is opening one month ahead of the originally planned launch with the aim of providing motivation for and uniting high school athletes across the nation in their efforts...
May 1, 2020
“The Real Mothers of Triathlon” Mirinda Carfrae and Meredith Kessler team up for virtual triathlon
FORT WAYNE, Ind. — MAY 1, 2020 —IRONMAN champions Mirinda Carfrae and Meredith Kessler are going to swim, bike, and run this Mother’s Day weekend in a unique virtual event to encourage the triathlon community. “The Real Mothers of Triathlon with Meredith and Rinny” will take place on Saturday May...
May 1, 2020
Team Evergreen to present the Co2uT in 2020
EVERGREEN, COLO. May 1, 2020 — Team Evergreen Cycling and Desert Gravel are teaming up to present the inaugural Co2uT gravel race, scheduled for October 10th, 2020. This unique “Desert Gravel” event starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. Taking advantage of all...
May 1, 2020
Austin Marathon Donates Nearly $23,000 to Paramount Theatre
AUSTIN, Texas, May 1, 2020 - The Ascension Seton Austin Marathon presented by Under Armour donated $22,780 to Paramount Theatre. The donation, in conjunction with Austin Marathon weekend, has increased annually since High Five Events took over in 2017. Nearly 2400 participants registered for the KXAN SimpleHealth 5K benefitting Paramount...
May 1, 2020
Elite Cycling Joins Forces with Bkool to Present the Elite Cup
FONTANIVA, ITALY, May 1st, 2020 — With all regular races and outdoor training activities postponed due to COVID-19 lockdown, Elite has joined forces with Bkool to make the most of your indoor training with a new online cycling league, the Elite Cup "Rise Up / Ride Fast"! THE ELITE CUP...
May 1, 2020
AfterShokz Announces Launch of Making Stridez Grant for Youth Runners
Austin, TX — May 1, 2020 — AfterShokz, the leading manufacturer of bone conduction headphones, today launched its Making Stridez Grant for high school and Amateur Athletic Union (AAU) track & field and cross country teams. The new initiative will help financially support deserving team programs in celebration of Global...
May 1, 2020
The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team
(Boulder, CO – May 1, 2020) - The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris. Together they will sponsor the Saris + The Pro’s Closet (STPC) elite Zwift eRacing team,...
April 30, 2020
Electrolit Donates Over Half a Million Dollars of Hydration Beverages to Frontline COVID-19 Workers
CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to frontline COVID-19 workers. The donation will be distributed to hospitals throughout New York, California and...
April 30, 2020
Liv Cycling Introduces New Liv Rev Pro Helmet
NEWBURY PARK, Calif. (April 30, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross country cyclists seeking ultra-light weight with optimal ventilation, safety and comfort. The Liv Rev Pro...
April 30, 2020
Nuun Hydration Announces Partnership with Cody Kelley for 2020
SEATTLE April 29, 2020- Nuun Hydration is proud to welcome Cody Kelley to their roster of sponsored athletes for the 2020 season. Kelley will be the first athlete to wear a custom Nuun-branded helmet, a move that points to an evolution in Nuun’s athlete sponsorship strategy. Based in Salt Lake...
April 30, 2020
Wanda Sports’ 2019 revenues reach US$1.15bn
Wanda Sports Group’s (WSG) total revenues for 2019 fell to US$1.15 billion, representing an annual decrease of nine per cent compared to the previous year. WSG chief executive Hengming Yang used the annual filing to express his confidence that the events and marketing agency can weather the impact of the ongoing coronavirus pandemic, citing...
April 30, 2020
Alta Cycling Group Provides Support for Retail Partners
KENT, Wash., April 30, 2020 — The COVID-19 crisis and ensuing recession continues to be a challenge that’s evolving week-by-week, making a challenging time even more of a struggle for Independent Bicycle Dealers (IBD’s). The leadership of Alta Cycling Group, a premier cycling company and owner of the Diamondback and...
April 30, 2020
New Partnerships and New Medals As COVID-19 Impacts Race Schedules
The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...
April 30, 2020
Gran Fondo National Series and The Sufferfest Launch Virtual Qualification for USA Cycling Gran Fondo National Championship
(Gettysburg, PA – April 30, 2020) – In order to provide more opportunities for cyclists to qualify to compete in the 2020 USA Cycling Gran Fondo National Championship, the organizers of the Gran Fondo National Series partnered with the industry leader of Indoor Training, Wahoo & The Sufferfest, to launch...
April 30, 2020
CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...
April 30, 2020
Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success
Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...
April 30, 2020
IRONMAN Foundation, Framebridge and Good360 Team Up for Operation IRONAID Face Masks to Support Communities Throughout the Country During COVID-19 Pandemic
TAMPA, Fla. – The IRONMAN Foundation®, Framebridge and Good360 have announced that they have partnered for Operation IRONAID® Face Masks, a program that will bring non-sterile face masks and other Personal Protective Equipment (PPE) to first responders, hospitals and other organizations in need across the nation. Together, these brands are...
April 29, 2020
An Ironman Sale Is Pending Amid Coronavirus. Can Its Racing Mojo Endure?
Wanda Sports Group, announced that it would sell IRONMAN to Advance, owner of the media company Condé Nast, for a reported $730 million. The deal is scheduled to close next month. That leaves IRONMAN in an awkward purgatory, during which the seller wants to spend as little money as possible and...
