The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team
May 1, 2020
Partnership Offers New Fully Customized Approach to Indoor Racing
(Boulder, CO – May 1, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris. Together they will sponsor the Saris + The Pro’s Closet (STPC) elite Zwift eRacing team, formerly known as Indoor Specialist. This sponsorship combines the best in smart-trainer technology with The Pro’s Closet’s diverse inventory of pre-owned bikes and components, allowing racers to optimize their indoor setups.
“Indoor racing stresses bikes in unique ways,” said Holden Comeau, Team STPC sprinter and Zwift’s 2019 USA National Champion. “Bringing together Saris and The Pro’s Closet gives our team unprecedented access to product across nearly the entire manufacturing landscape. We will be able to rapidly test various combinations of gear across multiple brands and disciplines, and create truly customized setups that address our specific needs as eSports sprinters, climbers, or all-around riders.”
The team of 12 Saris + TPC racers hail from across the globe and will compete for the first time under the STPC name at the virtual USA Cycling Redlands Bicycle Classic, which features Pro-Am races on May 1 and May 3.
“Racing on a trainer has some extreme performance requirements.” said Jesse Bartholomew, Director of Product Development at Saris. “Working with Saris + The Pro’s Closet is a vital part of our design and testing process with the results benefitting anyone using a Saris smart trainer.”
While more Pro-Am riders are turning toward virtual racing, Team STPC’s long history in eRacing is expected to position it as a dominant force in USA Cycling’s Virtual Race League. As part of the team’s efforts to connect with fans, STPC will lead group rides and workouts in Zwift, and will develop content around the data gathered while testing different indoor racing setups.
“Together, Saris and The Pro’s Closet provide the ultimate product mix for top performance,” said Matt Heitmann, Chief Marketing Officer at The Pro’s Closet. “Our brand and product agnosticism allow riders of all types to create truly personalized bike setups, whether they are heading out for a mountain bike ride or racing to the top of a virtual podium.”
About The Pro’s Closet
The Pro’s Closet Inc. (TPC) is the world’s largest and most trusted brand for pre-owned bikes. TPC purchases new and pre-owned bikes and accessories from manufacturers, retailers, and individuals. Each bike undergoes a rigorous Certified Pre-Owned inspection and top-to-bottom service to ensure every bike is delivered in next-to-new condition. An innovative Buyback Guarantee gives customers full transparency by offering guaranteed trade-in values for 18 months after purchase. With nearly 900 bikes to choose from, The Pro’s Closet offers the world’s largest and most diverse selection of high-quality road, mountain, gravel, cyclocross, triathlon, and e-bikes. For information on The Pro’s Closet, visit www.theproscloset.com.
At Saris, bikes are at the heart of everything they do. Through their products, Saris propels all types of bicyclists forward be it in pursuit of personal enjoyment or peak performance. Through their advocacy, Saris promotes healthier, happier, bike-smart communities both locally and nationally. Based in Madison, Wisconsin, Saris proudly dreams, designs, and builds car racks and indoor bike trainers, as well as public bike systems and infrastructure. For more information, visit www.saris.com.
About Team Saris + The Pro’s Closet
Team Saris + The Pro’s Closet is an elite eRacing team on the Zwift platform. The team approaches eRacing as a dedicated discipline, and it is comprised of former professional athletes, career-driven executives, and dads that hail from the US, UK, and Australia. In just over a year since its formation originally under their Indoor Specialist name, the team has won a national championship, seen massive success in Zwift’s Pro-Am racing circuit, and been a key leader in the Zwift community of riders and racers. For more information, visit www.saristheproscloset.com.
Kristin Butcher | TRUE Communications | 720.278.8161 | firstname.lastname@example.org